Image sizes for Social Medias (2023)

Alex Grissom • Jul 26, 2023

Mastering Image Sizing for Optimized Social Media Engagement

Images are a fundamental element of social media platforms; they capture attention, deliver messages instantly, and drive user engagement. However, one size does not fit all when it comes to social media images. Different platforms require different image sizes for optimal display. Navigating these size requirements can be a daunting task, but don't worry, we've got you covered. In this blog post, we will delve into the specifics of image sizing for various social media platforms, and share some handy tips for making your visual content shine.

The Importance of Correct Image Sizing

Have you ever posted an image on social media, only to find it pixelated, cut off, or just not quite right? That's likely because the image wasn't the correct size for that specific platform. Ensuring your image is the right size is crucial, not just for aesthetic reasons, but also because it affects the algorithmic preference and overall engagement of your post.

Properly sized images appear sharper and more professional. They capture attention more effectively and provide a better user experience. More so, social media algorithms tend to favor posts with high-quality visuals, boosting their reach and engagement.

Here I have laid out some of the common image sizes to help you out!

Facebook

Profile Picture: 170 X 170 pixels: This image is displayed on your timeline layered over your cover photo. Profile pictures must be at least a minimum of 180 x 180 pixels to upload.

Cover Photo: 820 X 312 pixels: Cover photos must be at least 400 x 150 pixels to upload. For a sharper image, consider using an image that's 851 x 315 pixels. Remember on mobile it will only display 640 x 360 pixels. So create your image with that in mind

Posts: 1200 X 630 pixels: This is the optimal size for posts shared with a link. Posts without a link can be a square image (minimum 600 x 600 pixels).

Instagram

Profile Picture: 110 X 110 pixels: Instagram profile pictures are displayed as a circle. Keep important details near the center of the image.

Photo thumbnail: 161 X 161 pixels.

Posts: 1080 X 1080 pixels: Instagram supports square, portrait, and landscape formats. But, the preferred size for Instagram posts is square.

Stories: 1080 X 1920 pixels: Instagram Stories take up the entire screen. Be sure to consider mobile device sizes when creating content for your story.

Twitter

Profile Picture: 400 X 400 pixels: Your profile picture should be a perfect square.

Cover Photo: 1500 X 500 pixels: This is the large banner image at the top of your profile.

Posts: 1200 X 675 pixels: For tweets with images, this size is ideal. The preview image will appear in your followers' feed at a size of 506 x 253 pixels.

Profile Picture: 400 X 400 pixels: Make sure the photo is professional as it's a career-focused platform.

Cover Photo: 1584 X 396 pixels: This image represents you or your brand, choose it carefully.

Posts: 1200 X 1200 pixels (desktop) 1200 X 628 pixels (mobile): A square image for desktop or landscape format for mobile is preferred.

Profile Picture: 165 X 165 pixels: This image appears on your home page and whenever you comment or post.

Pin Preview: 236 pixels width (height is scaled): This size appears in the feed. However, the expanded pin has a minimum width of 600 pixels (height is scaled).

Board Cover: 222 X 150 pixels: This represents each board on your profile.

Youtube

Profile Picture: 800 X 800 pixels: This image appears on your channel and on users' feeds when you post videos or comments.

Channel Cover: 2048 X 1152 pixels (minimum): The optimal size for cover art is 2560 x 1440 pixels. Keep important information towards the center as YouTube crops the image based on the device.

Video Uploads: 1280 X 720 pixels (minimum HD): Videos should maintain a 16:9 aspect ratio.

Youtube has many options that can help when working on your videos. Here are a few more video sizes they allow you to work with.

With the fixed ratio, you can upload your video in various resolutions such as;

4K – 3840 x 2160 pixels
2K –2560 x 1440 pixels
1080p (HD) – 1920 x 1080 pixels
720p (HD) – 1280 x 720 pixels
480p –854 x 480 pixels
360p –640 x 360 pixels
240p –426 x 240 pixels
144p –256 x 144 pixels

Snapchat

Geofilter: 1080 X 1920 pixels: These are location-based overlays for snaps. They should be 1080px wide.

Snap Ad: 1080 X 1920 pixels: Full-screen vertical ad (with a 9:16 aspect ratio).

TikTok

Profile Picture: 200 X 200 pixels: This image appears on your profile and when you post comments.

Video Uploads: 1080 X 1920 pixels: TikTok videos are generally full screen and vertically oriented.

Best Practices for Social Media Image Sizing

Stay Updated: Social media platforms occasionally update their layout and design, which may affect image dimensions. Make sure you stay updated with these changes.

Use High-Quality Images: Always use high-resolution images to prevent them from getting pixelated or distorted when uploaded.

Optimize for Mobile: With the increasing use of mobile devices for social media access, it's crucial to ensure that your images look good on both desktop and mobile.

Consider the Platform's Aesthetic: Each social media platform has its own unique aesthetic and vibe. Customize your images to align with these aesthetics for better user engagement.

Thanks For Reading!

Understanding the world of social media image sizing is crucial to ensure your brand's content truly shines. This comprehensive guide is designed to be your go-to resource for crafting visually engaging and well-optimized content across various social media platforms.

If you're seeking expert assistance with your digital marketing efforts, consider partnering with BetterTech. Our team of professionals offers a wide range of services, from content creation to comprehensive marketing strategies, designed to maximize your online presence. Reach out to us at info@bettertechsol.com or visit www.bettertechsol.com. With BetterTech, let's shape your digital journey towards unprecedented success.

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